Direct-to-Consumer Advertising
"Direct-to-Consumer Advertising" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Advertising that directly targets consumers of certain products such as pharmaceuticals.
| Descriptor ID |
D000067088
|
| MeSH Number(s) |
J01.219.687.274.500
|
| Concept/Terms |
Direct-to-Consumer Advertising- Direct-to-Consumer Advertising
- Advertising, Direct-to-Consumer
- Direct to Consumer Advertising
- Direct-to-Consumer Marketing
- Direct to Consumer Marketing
- Marketing, Direct-to-Consumer
|
Below are MeSH descriptors whose meaning is more general than "Direct-to-Consumer Advertising".
Below are MeSH descriptors whose meaning is more specific than "Direct-to-Consumer Advertising".
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Below are the most recent publications written about "Direct-to-Consumer Advertising" by people in Profiles.